Unlock Optimal Advertising Strategies With TikTok’s Keyword Insights

Marketers now have another powerful tool at their fingertips to help them create effective ad campaigns on TikTok. The platform’s new Keyword Insights function in the Creative Center offers valuable insights into which keywords are resonating best with viewers, as well as helping you to incorporate them into your scripts, ad text, and overlays. 

TikTok’s Keyword Insights tool enables you to search through a list of top phrases and words used in ads and get an idea of how often they’re being used, plus the average click-through rate of the ads that include them. By tapping on the ‘Details’ button, you can then gain access to real ad examples and discover exactly how each term is being used in the clips. Additionally, you can also filter the results by the past seven, thirty, or even one hundred and twenty days. 

These insights can help marketers determine which words have seen the most engagement from viewers, giving them a better understanding of what kind of language speaks to their target audience. Moreover, you can also keep tabs on the trending words and phrases, offering timely inspiration and ideas for what to include in your next ad.

What’s more, the Keyword Insights tool is just one of the many helpful features in the Creative Center. You can also take advantage of data on Top Products, Top Ads, and Creative Ads, all of which give you a better idea of what works and what doesn't on the platform.

In conclusion, TikTok’s Keyword Insights is a great way to gain insight into effective advertising strategies, and it’s free to use. By taking advantage of this research tool, you can learn what language resonates with viewers and create ads that are in tune with the platform’s style. With TikTok’s Creative Center, you now have access to loads of helpful resources that can help you get the most out of your TikTok ad campaigns.